Ease Of Entry

logo_elkhornI caught up with Tracy Christopher this week, who helped set up a new Second Generation Traffic & Billing System for the Elkhorn Media Group in La Grande, OR in 2013.

Tracy has returned to selling for the Group now, but she still remembers the challenge of setting up a new traffic system. I asked her what made the change worthwhile, and she didn’t hesitate: it was how easy it is to input orders.

SecGen-Logo-2“Our previous system just didn’t make it easy,” she said. “It’s very easy to input new orders into Second Generation … and having people like Debbie Kribell there to talk you through the problems as they crop up really helps.”

In fact there are 11 different ways that orders can be input into the Second Generation system. Choosing which way will work best for you is part of the learning curve that people need to go through. But once you’re gone up the curve, you’ll find that you are saving keystrokes and accomplishing order entry much quicker than before. Why? Because Second Generation is software that thinks like you do.

Our highly adaptable system will help you work the way you sell to your clients – not the other way around! We’re broadcasters at heart, so we work especially hard to make your traffic software as easy to use as we can be. Here are the main ways you can enter orders:

1.  TAP Plans: Define as many Total Audience Plans as you like … and every time you sell that package, you just have to specify the number of packages and the rate for your client … and you’re done.

2.  Wheel: If you sell rotating sponsorships (such as for your top-of-the-hour news), then put those sponsors on a Wheel, and they’ll rotate around all day long.  Billing can be per spot, or billing period.  You are in control!

3.  Non-spot Billing: Whether you have an event sponsorship, printed publication or local sports sponsorship, you can bill it through SecGen with no spots attached.

4.  Seekers:  If you sell exclusive positioning to clients, you may use Seekers to ensure that those clients – and only those clients – can run in these premium positions.  It’s like giving a password to a break position so only certain clients can go there!

5.  ROS: You define your run-of-schedule times by station.  Book your schedules by day or by a total number of spots purchased in the contract period.

6.  Calendar Grid: Want to book ads in a spreadsheet format?  We’ve got you covered, and we make it easy to do so by daypart, ROS, fixed position, time ranges or TAP plan.  Our shortcuts make it easy to do so by days of the week, every 2nd week, 3rd week, or any oddball schedule your agencies come up with.

7.  Fixed Times: Specify the times the spots must run, and that’s exactly where they will go.

8.  Daypart: You define your dayparts – as many as you like – and then book ads into each of the dayparts as you sell them. Book ads by day or by contract period.

9.  Custom Time Period: Specify any time range you want to sell, and spots will run properly regardless of your daypart definitions.

10.  Event Sponsorships: Sell multiple advertisers the same sponsorship?  Set up the parameters once, flag every client that bought, and with one click, you’ve billed them all.  Make billing special events as easy as can be!

11.  Banked Spots: If you sell clients fat packages of spots they can run at their discretion, we’ll keep track of what’s in the bank, and what’s already run.

Smarts Broadcast System

About Henry Mowry

Henry grew up listening to the World's Happiest Broadcasters on WHB/Kansas City. He found his way to Los Angeles, where he did radio promotions for Six Flags Magic Mountain. From there, he had a 22-year run with Radio & Records, doing everything from national radio buys to regional night club promotions to eventually becoming Director of Sales for R&R. After a couple of years working with Radio-Info.com, he became Director of Marketing for Smarts Broadcast Systems.
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