Second Generation

Second Generation software screenshotWe started writing traffic software before radio knew it needed it! We’ve been helping clients since 1983, making us the oldest company in the business. With age, comes wisdom, and we use our experience to deliver a system that will give you the tools you need to traffic your advertising and bill your customers.

Here’s just one example: you can separate clients from other clients in 3 ways: their primary client category (such as auto sales), a secondary category for any spot (such as auto repairs), and a third category for the talent you have voicing the spot. You set the offset for each category, from one minute to 60 minutes. You are in control!

Second Generation software screenshot

We were broadcasters first, so our software is built to help radio do what radio needs to do. Just ask our clients!